Prof. Dr. Sabine Baumann

Prof. Dr. Sabine Baumann

Affiliations

Jade University of Applied Sciences

Friedrich Paffrath-Str. 101
26389 Wilhelmshaven, Germany

Office H 205
Phone +49 4421 985-2496
Fax +49 4421 985-2412
Email sabine.baumann@jade-hs.de

Texas Tech University

Whitacre College of Engineering
Department of Industrial Engineering
Box 43103, Lubbock, TX 79409-3103, USA

Phone + 1 806.742.3543
Faculty Website Sabine Baumann

Research Interests

  • Production Networks: Smart Manufacturing, Value Creation Networks, Social Media in Manufacturing, Big Data Analytics
  • Networks in the Media: Social Network Analysis, Crowd Sourcing, Media Branding
  • Strategic Management: Digitization, IT Strategy, Network Management

Short Biography

Prof. Dr. Sabine Baumann holds a full professorship for Business Administration at Jade University and is Adjunct Professor for Industrial Engineering at Texas Tech University. She teaches courses on master and bachelor level in Management, Information Technology, Media, and Production Management. She holds a doctoral degree from the faculty of Business Administration and Economics, a Master’s degree (Diplom-Kauffrau) in Business Administration (Production Management, Business Informatics and Operations Research) and a Master’s Degree (Magistra Artium) in English Literature, Linguistics, and Philosophy, all from Paderborn University, as well as a Diploma in Economics from Trent Polytechnic Nottingham (now Nottingham Trent University).

Before rejoining academia she worked for Bertelsmann, Germany’s largest media conglomerate, in various positions including Director of their Content Management Competence Center. She joined the division of Corporate Information Systems at Bertelsmann mediaSystems (now arvato systems) as application developer and consultant in the music and publishing divisions. She became a founding member of an advisory group on content management. She grew the group to a Content Management Competence Center that she then headed as Director. The Competence Center develops cross-media publishing solutions for international media organisations in book and magazine publishing, music and TV. As technical project manager she supervised the development of an issues management platform for Bertelsmann‘s Corporate Communication. The resulting IM-Net received the German Public Relations Award.

Prof. Dr. Sabine Baumann's professional experience also covers project management and consulting services for SMEs in the areas of IT Strategy, Quality Management and Smart Manufacturing. She has served Wedel University for six years as Head of the International Office and Jade University for three years in the position of Dean of Studies.

Prof. Dr. Baumann is well connected with her field. She was recently elected as Vice Head/Convention Program Chair of the Media Management, Economics & Entrepreneurship (MMEE) Division of the Association for Education in Journalism & Mass Communication (AEJMC) and is a Board Member of the European Media Management Association (emma). She is Editorial Board member of the Journal of Media Business Studies (JoMBS) and The Journal of Media Innovations (JoMI) and acts as reviewer for various journals and conferences.

Her research areas, in which she has published extensively and presented her work at conferences, are all interdisciplinary, involving either changes in business models due to new technologies or the strategic exploitation of network structures.

Awards and Honours

  • IEEE Senior Member Elevation, Institute of Electrical and Electronics Engineers (IEEE), March 2018
  • Outstanding Reviewer Award, Strategic Management SIG, European Academy of Management (EURAM), July 2017
  • Seal of Excellence in Recognition of high-quality Research Proposals under the Marie-Skłodowska-Curie Actions, European Commission, April 2017
  • Barry Sherman Teaching Award, Media Management, Economics & Entrepreneurship Division, Association for Education in Journalism and Mass Communication (AEJMC), August 2016
  • Selected Fellow, American Studies Institute 2005 “The Role of Media in American Society”, Fulbright Commission, September 2005
  • Best-Practice Award, Project leadership IM-Net (Issues Management Platform), arvato Systems, October 2002

Academic Services

  • Representative at Large, Teaching Community, Strategic Management Society (SMS), 2018-2019
  • Division Vice Head/Convention Program Chair, Media Management, Economics, & Entrepreneurship (MMEE) Division of the Association for Education in Journalism and Mass Communication (AEJMC), 2017/2018
  • Executive Officer/Research Chair/Paper Competition Chair, Media Management, Economics, & Entrepreneurship (MMEE) Division of the Association for Education in Journalism and Mass Communication (AEJMC), 2016/17
  • Executive Officer/Teaching Chair, Media Management, Economics, & Entrepreneurship (MMEE) Division of the Association for Education in Journalism and Mass Communication (AEJMC), 2015/16
  • Board Member, European Media Management Association (emma), Project Chair
  • Member Editorial Board, Book Review Editor, The Journal of Media Innovations (JoMI)
  • Member Editorial Board, Journal of Media Business Studies (JOMBS)
  • Reviewer New Media and Society
  • Reviewer Journalism and Mass Communication
  • Member of the Steering Group in the Cybercultures Project in Inter-Disciplinary.Net
  • Reviewer of the Media Management, Economics, & Entrepreneurship Division (MMEE) of the Association for Education in Journalism and Mass Communication (AEJMC)
  • Reviewer European Media Management Education Association (emma)
  • Expert (Gutachterin) of Agentur für Qualitätssicherung durch Akkreditierung von Studiengängen (AQAS), Accreditation Agency for Study Programs at German Universities
  • Selected as Organizer of the Doctoral Summer Programme of the European Media Management Association (emma) for 2016

Visits to other Institutions

  • Visiting Professor at Iowa State University, College of Liberal Arts and Sciences, Department of Computer Science, Ames (IA), USA
    Spring 2015
  • Visiting Professor at Texas Tech University, College of Media and Communication, Lubbock (TX), USA
    Spring 2015
  • Visiting Professor (ERASMUS Teaching Visit) at the University of Gloucestershire, Faculty of Media, Arts and Technology, School of Computing and Technology, Cheltenham, UK
    May 2005, November 2006, November 2007, November 2008, May 2012
  • Selected Fellow of the Fulbright Commission, American Studies Institute 2005 „The Role of Media in American Society”, Washington D.C., USA
    September 2005

Publications

Books

  • Baumann, Sabine/Flegel, Monica (Eds) (2015) All the World’s a Stage: Theorizing and Producing Blended Identities in a Cybercultural World, Inter-Disciplinary Press: Oxford (UK).
  • Baumann, Sabine (2012) (Ed.) Cybercultures: Cultures in Cyberspace Communities, Inter-Disciplinary Press: Oxford (UK).
  • Baumann, Sabine (1999) Sustainable Process Networks - Modelling and Analysis of product-induced Material and Energy Flows (Umweltschutzorientierte Prozessnetzwerke – Modellierung und Analyse produktinduzierter Stoff- und Energieströme), Gabler: Wiesbaden.
  • Baumann, Sabine (1998) Imperialism in the Novels of Joseph Conrad, Tectum: Marburg.
  • Baumann, Sabine (1990) Total Quality Management with Special Emphasis on Defect Prevention, Paderborn.

Journal Articles

  • Hasenpusch, Tim C./Baumann, Sabine (2017) "Strategic Media Venturing: Corporate Venture Capital Approaches of TIME Incumbents", in: International Journal on Media Management, Vol. 19, No. 1: Special Issue on Media Entrepreneurship, pp. 70-100.
  • Hasenpusch, Tim C./Baumann, Sabine (2016) "Multi-Platform Television and Business Models: A Babylonian Clutter of Definitions and Concepts", in: Westminster Papers in Communication and Culture, Vol. 11: Managing Disruption as the new Normal.
  • Baumann, Sabine/Rohn, Ulrike (2016) „Meet the Predators: The Branding Practices behind Dragons’ Den, Shark Tank and Höhle der Löwen", in: VIEW Journal of European Television History & Culture, Vol 5, No 9: TV Formats and Format Research: Theory, methodology, history and new developments, pp. 105−115.
  • Rohn, Ulrike/Baumann, Sabine (2015) „Media Brands in Social Network Sites: Problems German media companies have faced and the lessons learned", in: Journal of Brand Strategy, Vol. 4, No. 1, pp. 70-82.
  • Baumann, Sabine (2015) „Television Audiences Across the World, in: The Journal of Media Innovations", Vol. 2, No. 1, pp. 143-145.
  • Baumann, Sabine (2011) „Marketing Communication 2.0: Leveraging Multimedia Brands through Social Media Networks“, in: International Business and Economics Review, No. 2, pp. 98-113.
  • Baumann, Sabine (2010) „Strategic International Management: Text and Cases“ von Dirk Morschett, Hanna Schramm-Klein und Joachim Zentes", in: Journal of Business Economics (Zeitschrift für Betriebswirtschaft), Vol. 80, No. 11, pp. 1237.
  • Baumann, Sabine (2010) „Communicating with Stakeholders using New Media: An Investigation into the Communication Strategies of the US Presidential Candidates”, in: Language. Identity. Culture. Collected Scientific Works, Anniversary Edition, pp. 430-436.
  • Baumann, Sabine (2006) „The Role of Media in American Society“, Auditorium, Issue 2006, pp. 37-38.
  • Baumann, Sabine (2005) „'Which 5 Books to take to a lonely Island?' or 'The old Mafia' (’Welche 5 Bücher würden Sie mit auf eine einsame Insel nehmen?’ oder ‚Die alte Mafia’)“, Auditorium, Issue 2005, pp. 35-36.
  • Baumann, Sabine (2002) „Issues Management - A practical Example for an innovative Application of Enterprise Content Management Systems at Bertelsmann AG (Issues Management - Ein Praxisbeispiel für den innovativen Einsatz von Enterprise Content Management-Systemen in der Bertelsmann AG)“, Qualifier, Issue December 2002, pp. 9.
  • Baumann, Sabine (2001) „In grand Style: The Case of Bertelsmann - Management of Multimedia Content (In großem Stil: Der Fall Bertelsmann – Management von multimedialem Content)“, Streaming Business Magazin, Issue 5-6, pp. 24-26.
  • Baumann, Sabine/Schiwek, Helga (1996) „Capturing and Applying Aspects of environmentally sustainable Management in Business Administration (Zur begrifflichen Erfassung und Behandlung umweltschutzorientierter Aspekte in der Betriebswirtschaftslehre)", in: Albach, H./Dyckhoff, H. (Eds) Operational Environmental Management (Betriebliches Umweltmanagement) 1996, Journal of Business Economics (Zeitschrift für Betriebswirtschaft), Supplement Issue 2/96, pp. 3-22.
  • Baumann, Sabine (1992) „We have finally finished - Reflexions on a Theory of Studying Business Administration (Nun sind wir also fertig - Reflexionen einer Theorie über das Studium der Wirtschaftswissenschaften)", Paderborner Universitätszeitschrift, 1/92, pp. 10-11.

Contributions to Anthologies

  • Baumann, Sabine (2018) “Supply network design for Industry 4.0: Lessons learned from German manufacturing industries”, Proceedings of the 25th EurOMA Conference "To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics.", Budapest (Hungary).
  • Wunck, Christoph/Baumann, Sabine(2017) „Towards a Process Reference Model for the Information Value Chain in IoT Applications", in: Proceedings of the 2017 IEEE European Technology and Engineering Management Summit (E-TEMS) “Digital Transformation for Advanced Manufacturing – Managing Technological Challenges”, Munich (Germany), pp. 1-6. IEEE Xplore.
  • Baumann, Sabine (2017) "Wie der Fachbereich 5 endlich ein kommentiertes Vorlesungsverzeichnis bekam", in: Caren Sureth-Sloane (Ed.) Die Fakultät für Wirtschaftswissenschaften an der Universität Paderborn: Zeitzeugen geben Einblicke in den Werdegang ihrer Fakultät, Eusl, Detmold, pp. 246-247.
  • Baumann, Sabine/Eulenstein, Oliver/Wunck, Christoph (2017) "Digitized Value Creation Architectures between Standardization and Flexibility - Investigating the Case of Plastics Manufacturing (Digitalisierte Wertschöpfungsarchitekturen im Spannungsfeld von Standardisierung und Flexibilisierung – Eine Untersuchung am Beispiel der Kunststoffbranche)", in: Winkler, Herwig/Berger, Ulrich/Mieke, Christian/Schenk, Michael (eds) Flexibility of the Factory in the Context of Industry 4.0 (Flexibilisierung der Fabrik im Kontext von Industrie 4.0), Logos Verlag, Berlin, pp. 185-206.
  • Baumann, Sabine/Brüning, Hendrikje (2017) “Attention, crowd: We need your money! Start-ups’ communicative appearances on crowdfunding platforms”, in: Friedrichsen, Mike/Kamalipour, Yahya (Eds) Digital Transformation in Journalism and News Media, Springer, Berlin, pp. 107-114.
  • Baumann, Sabine/Runge, Fabian (2017) “Implementation of Social Media as a Knowledge Catalyst”, in: Friedrichsen, Mike/Kamalipour, Yahya (Eds) Digital Transformation in Journalism and News Media, Springer, Berlin, pp. 305-318.
  • Hasenpusch, Tim C./Baumann, Sabine (2016) "Strategic Media Venturing: Private Equity Investments as a Strategic Tool for Media Firms", in: Weber, Yaakov/Tarba, Shlomo Y.(eds) Mergers and Acquisitions, Entrepreneurship and Innovation, Technology, Innovation, Entrepreneurship and Competitive Strategy, Volume 15, Emerald, Bingley (UK), pp. 77-110.
  • Baumann, Sabine/Eulenstein, Oliver/Wunck, Christoph (2016) “To standardize or not to standardize? Efficiency and differentiation challenges in smart manufacturing networks”, Proceedings of the 23rd EurOMA Conference, Trondheim (Norway).
  • Baumann, Sabine (2015) „Media branding from an organizational and management-centered perspective“, in: Siegert, Gabriele/Förster, Kati/Chan-Olmsted, Sylvia/Ots, Mart (Eds) Handbook of Media Branding, Springer, Berlin, pp. 65-80.
  • Baumann, Sabine (2015) „Transforming Safety in Cyberspace: Passenger Announcements off the Ground“, in: Baumann, Sabine/Flegel, Monica (Eds) (2015) All the World’s a Stage: Theorizing and Producing Blended Identities in a Cybercultural World, Inter-Disciplinary Press: Oxford (UK), pp. 61-75.
  • Baumann, Sabine/Rohn, Ulrike (2014) „Still a Long Way to Go: Media Branding in Social Network Sites“, in: Moser, Dennis/ Dun, Susan (Eds) A Digital Janus: Looking Forward, Looking Back, Inter-Disciplinary Press, Oxford (UK), pp. 135-151.
  • Baumann, Sabine/Hasenpusch, Tim Ch. (2014) „Converging Technologies - Converging Business Models: HybridTV and Multiscreen (Konvergierende Technologien - Konvergierende Geschäftsmodelle: Hybrid TV und Multiscreen)", in: Goutrié, Christine; Falk-Bartz, Sabine; Wuschig, Ilona (Eds) Think CROSS - Change MEDIA. Crossmedia im Jahr 2014 - Eine Standortbestimmung, bod: Berlin, pp. 11-27.
  • Baumann, Sabine (2014) „Conquest of Paradise? Crowdsourcing in Social Media Networks“, in: Maj, Anna (Ed.) Post-Privacy Culture: Gaining Social Power in Cyber-Democracy, Inter-Disciplinary Press, Oxford (UK), pp. 41-53.
  • Baumann, Sabine/Eulenstein, Oliver (2014) „Big Guys and Big Data: Mining Shareholder Interaction Networks of Transnational Media Companies with Weighted Quasi-Bicliques”, in: Kundisch, Dennis/Suhl, Leena/Beckmann, Lars (Eds) Tagungsband Multikonferenz Wirtschaftsinformatik 2014 (MKWI 2014), Paderborn University, Paderborn, pp. 181-193.
  • Baumann, Sabine (2013) „Gold Rush 2.0? Crowdsourcing in Social Media Networks“, in: Maj, Anna (Ed.) Cyberculture Now: Social and Communication Behaviours on the Web, Inter-Disciplinary Press, Oxford (UK), pp. 41-54.
  • Baumann, Sabine (2013) „Adapting to the Brave New World. Innovative Organisational Strategies for Media Companies“, in: Storsul, Tanja/Krumsvik, Arne H. (Eds) Media Innovations. A Multidisciplinary Study of Change, Nordicom, Gothenburg (SE), pp. 77-92.
  • Baumann, Sabine (2012) „Cyber-Communities in Marketing and Commerce“, in: Baumann, Sabine (Ed.) Cybercultures: Cultures in Cyberspace Communities, Inter-Disciplinary Press, Oxford (UK), pp. 91-120.
  • Baumann, Sabine/Eulenstein, Oliver (2011) „Life in the Fast Lane: Analysing corporate communication networks with innovative graph-based methods to prepare for crisis situations”, in: Centre for Corporate Communication (Ed.) Communicating Crisis in an Age of Complexity, Conference Proceedings #1 of the 2nd International Conference on Crisis Communication at the Beginning of the 21st Century, Aarhus University, Aarhus (DK), pp. 20-44.
  • Baumann, Sabine (2011) „Conversing with and Commercially Controlling the Customer: The Use of Social Media Networks in Corporate Communication“, in: Rumbles, Wayne (Ed.) Cultural Cyborgs: Life at the Interface, Inter-Disciplinary Press, Oxford (UK), pp. 125-134.
  • Baumann, Sabine (2011) „Effects of Changes in Technology and Media Usage on the Competitive Landscape and Strategies of the Media“, in: Vukanovic, Zvezdan/Faustino, Paulo (Eds) Managing Media Economy, Media Content and Technology in the Age of Digital Convergence, Media XXI: Lisbon (P), pp. 121-136.
  • Baumann, Sabine (2011) „Application of Social Media and their Networks for Multi-Media External Corporate Communication (Einsatz von Social Media und ihrer Netzwerke im Rahmen der multimedialen externen Unternehmenskommunikation)“, in: Urban, Thomas (Ed.) Multimedia-Marketing: an Investigation from economic, psychological, and technological perspectives (Multimedia-Marketing: eine Betrachtung aus wirtschaftswissenschaftlicher, psychologischer und technischer Sicht), Peter Lang: Frankfurt/M., pp. 66-101.
  • Baumann, Sabine (2011) „New Paths for Marketing Communication: Multimedia Brands in Social Media Networks”, in: Guerrero, Enrique/Etayo, Cristina/Vázquez, Maria José/Medina, Pablo (Eds) Business Models for a Digital Economy: The Value of Contents, Universidad de Navarra, Pamplona (ES).
  • Baumann, Sabine (2010) „Who’s afraid of the Future? Effects of Changes in Technology and Media Usage on the Competitive Landscape and Strategies of the Media”, in: Haldane, Joseph (Ed.) MediAsia The Asian Conference on Media and Mass Communication: Official Conference Proceedings, The International Academic Forum (IAFOR), Kitanagoya Aichi (Japan), pp. 47-56.
  • Baumann, Sabine (2010) „Election 2.0: How to Use Cyber Platforms to Win the US Presidential Elections - An Investigation into the Changing Communication Strategies of Election Candidates”, in: Mousoutzanis, Aris/Riha, Daniel (Eds) New Media and the Politics of Online Communities, Inter-Disciplinary Press, Oxford (UK), pp. 155-164.
  • Baumann, Sabine (2010) „An economic and communicative investigation into the application of interactive citizen networks in the communication strategies of the US presidential candidates”, in: Soares da Silva, Augusto/Cândido Martins, José/Magalhães, Luísa/Gonçalves, Miguel (Eds) Comunicação, Cognição e Media, Volumes 1 & 2, Faculdade de Filosofia, Universidade Católica Portuguesa, Braga (P), pp. 519-528.
  • Baumann, Sabine (2010) „Business Communication 2.0: Lessons companies can learn from the communication strategies of the US presidential candidates”, in: Neal, M.W./Jones, C.J. (Eds) Proceedings of the 3rd International Colloquium on Business & Management (ICBM)/2nd International Conference on Business & Management Education (ICBME), Bangkok.
  • Baumann, Sabine (2004) „From ERASMUS Scholar to SOKRATES COORDINATOR (Von der ERASMUS-Stipendiatin zur SOKRATES-Koordinatorin)“, in: German Academic Exchange Service (Deutscher Akademischer Austauschdienst (DAAD)) (Ed.) SOKRATES/ERASMUS Success Stories V: Außergewöhnliche Geschichten und Erlebnisse ehemaliger ERASMUS-Studierender, Bonn, pp. 37-40.
  • Baumann, Sabine (2002) „Holistic Support of the Value Chain in Media Companies with Content Management Solutions (Ganzheitliche Unterstütonng der Wertschöpfungskette in Medien-Unternehmen mit Content Management Lösungen)", in: Institut für Medien- und Kommunikationsmanagement der University St. Gallen (Ed.) (2002) Content Management Handbook - Strategies, Theories, and Systems for successful Content (Management (Content Management Handbuch - Strategien, Theorien und Systeme für erfolgreiches Content Management), pp. 77-88.
  • Baumann, Sabine (2002) „New Challenges in Content Management - Experiences of a Global Media Company (Neue Herausforderungen im Content Management – Erfahrungen aus der Sicht eines global operierenden Medienkonzerns)", Proceedings Forum Content Management - Systeme und Anwendungen of the Fraunhofer Institute for Industrial Engineering IAO (Fraunhofer Institut für Arbeitswirtschaft und Organisation (IAO)), Stuttgart.
  • Baumann, Sabine (2002) „Content Management - Higher Productivity through Better Information (Content Management – Produktiver durch bessere Informiertheit)", Proceedings Forum Produktivitätsfaktor Büro, Office 21 - Zukunftsforum 2002 of the Fraunhofer Institute for Industrial Engineering IAO (Fraunhofer Institut für Arbeitswirtschaft und Organisation (IAO)), am 7. May 2002 in München, Stuttgart.
  • Baumann, Sabine (2001) „Content Syndication", Proceedings Forum Content Management - Systems and Application of the Fraunhofer Institute for Industrial Engineering IAO (Fraunhofer Institut für Arbeitswirtschaft und Organisation (IAO)), Stuttgart.
  • Baumann, Sabine (2000) „Information Structures in CMS - Experiences and Solutions from a Global Media Company (Informationsstrukturen in CMS – Erfahrungen und Lösungen aus der Praxis eines global ausgerichteten Medienunternehmens)", Proceedings Conference on Content Management Cologne.

Selected Presentations

  • „Supply network design for Industry 4.0: Lessons learned from German manufacturing industries", 25th Annual EurOMA (European Operations Management Association) Conference "To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics.", Budapest, Hungary, June 25, 2018.
  • With Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “The market forces behind digital transformation in manufacturing”, 2018 Annual Meeting of the European Decision Sciences Institute (EDSI), Udine, Italy: June 4, 2018.
  • With Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “Manufacturing Execution Systems (MES) – the next platform ecosystem”, 2018 Annual Meeting of the European Decision Sciences Institute (EDSI), Udine, Italy: June 4, 2018.
  • „Algorithms, Big Data, and Media Management", XIII. World Media Economics and Manangement Conference "Media Management in the Age of Tech Giants: Collaboration or Co-opetition?", Cape Town, South Africa, May 8, 2018.
  • With Dr. Tim C. Hasenpusch and Prof. Dr. Andreas Will, TU Ilmenau: „Strategic Engagement of Emergent Complexity in Traditional Print-Media CompaniesVenturing into new businesses: a longitudinal analysis of TIME incumbents’ CVC activities", XIII. World Media Economics and Manangement Conference "Media Management in the Age of Tech Giants: Collaboration or Co-opetition?", Cape Town, South Africa, May 8, 2018.
  • „Digital Education", SAP Live Forum, Hannover Messe 2018 "Integrated Industry - Connect & Collaborate", Hannover, April 27, 2018.
  • With Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: „From focal firm to platform player: industry analysis revisited”, 2017 Annual Meeting of the Decision Sciences Institute (DSI), Washington, D.C., USA: November 18, 2017.
  • „Being the apprentice: entrepreneurial practices in business entertainment formats”, 2017 Annual Meeting of the Decision Sciences Institute (DSI), Washington, D.C., USA: November 18, 2017.
  • With Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: „Data processing layers in the industrial internet of things: urgent need or unnecessary surplus?”, 2017 Annual Meeting of the Decision Sciences Institute (DSI), Washington, D.C., USA: November 18, 2017.
  • With Christoph Wunck, Jade University, Wilhelmshaven: “Towards a Process Reference Model for the Information Value Chain in IoT Applications”, 2017 IEEE European Technology & Engineering Management Summit (E-TEMS) “Digital Transformation for Advanced Manufacturing – Managing Technological Challenges”, Munich, Germany: October 19, 2017.
  • “Learning from the Apprentice: An Investigation of the Portrayal of Entrepreneurs in TV Business Formats”, Nordmedia Conference "Mediated Realities – Global Challenges", University of Tampere, Tampere, Finland: August 19, 2017.
  • With Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “Capturing Complexity and Interdependencies in Environmental Production Networks”, 2017 International Symposium on Industrial Engineering and Operations Management (IEOM), Bristol, UK: July 25, 2017.
  • With Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “Digital Transformation Strategies in Value Creation Networks”, Research Symposium at University of Flensburg on "Networks in Changing Business Ecosystems", Flensburg: June 13, 2017.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA, Prof. Dr. Kevin Scheibe, Iowa State University, USA, and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “Improving resiliency in value creation architectures through hot spot detection and contingency planning”, 2017 Annual Meeting of the European Decision Sciences Institute (EDSI), Granada, Spain: May 30, 2017.
  • „Business Education 2.0: How Celebrity Entrepreneurs in TV Business Formats teach the new Dogs old Tricks”, international Conference of the European Media Management Association (emma) ‘Value Creation in Media Markets: Business Models, Clusters and Ecosystems', Ghent University and Vrije Universiteit Brussels, Ghent (Belgium): May 12, 2017.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA, Prof. Dr. Kevin Scheibe, Iowa State University, USA, and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “Supply Interrupted: Detecting Hot Spots in Multi-Tier Supply Networks for Resiliency Risk Management”, Production and Operations Management Society (POMS) 28th Annual Conference, Seattle, USA: May 6, 2017.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA, Prof. Dr. Kevin Scheibe, Iowa State University, USA, and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “Smart Products and Focal Firms: Investigating Challenges of Value Creation Architectures in Smart Manufacturing”, Production and Operations Management Society (POMS) 28th Annual Conference, Seattle, USA: May 5, 2017.
  • „Islands in the Network or Connected Islands? Digital Transformation Strategies between Going Alone and Cooperation (Inseln im Netz oder vernetzte Inseln? Strategien digitaler Transformation zwischen Alleinstellung und Kooperation)", CeBIT 2017, Hannover, March 22, 2017.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA, Prof. Dr. Kevin Scheibe, Iowa State University, USA, and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “Challenges of Value Appropriation in Digital Supply Networks”, 9th Service Operations Management Forum (SOMF), Driving Competitiveness through Servitization: The Impact of Interconnectivity and Big Data Analytics, Copenhagen Business School, Frederiksberg, Denmark: January 19, 2017.
  • “Social Media Marketing Strategies of International Airlines”, 2016 Annual Meeting of the Decision Sciences Institute (DSI), Austin (Texas), USA: November 19, 2016.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: “Stop Eating My Cake! Value Appropriation Challenges in Smart Manufacturing Networks”, 2016 Annual Meeting of the Decision Sciences Institute (DSI), Austin (Texas), USA: November 19, 2016.
  • With Tim Chr. Hasenpusch, Jade University, Wilhelmshaven: „Strategic Media Venturing: Corporate Venture Capital investments of TIME incumbents”, Verband der Hochschullehrer für Betriebswirtschaft (VHB) TIE (Technology, Innovation, Entrepreneurship) Conference, Copenhagen, Denmark, September 8, 2016.
  • „(Big) Data-based Business Models”, Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Minneapolis, USA, August 6, 2016.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: „To standardize or not to standardize? Efficiency and differentiation challenges in smart manufacturing networks", 23th Annual EurOMA (European Operations Management Association) Conference "Interactions", Trondheim, Norway, June 20, 2016.
  • „The New Currencies of Media Finance: Data, Data, Data”, Kick-Starting Media Symposium: "Cultures of Funding in Contemporary Media Industries", Bath Spa University, Bath (UK), June 9, 2016.
  • With Prof. Dr. Urike Rohn, Tallinn University: „Celebrity Entrepreneurs: Media branding strategies of Dragons, Sharks, Lions, and Tigers”, international Conference of the European Media Management Association (emma) ‘Creativity, Coopetition and Uncertainty in Media’, University of Porto, Porto (Portugal): June 4, 2016.
  • With Tim Chr. Hasenpusch and Fabian Runge, Jade University, Wilhelmshaven: „Collaborative Media Networks: An analysis of media firms’ collaborative venture capital activities”, international Conference of the European Media Management Association (emma) ‘Creativity, Coopetition and Uncertainty in Media’, University of Porto, Porto (Portugal): June 3, 2016.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: „Capturing Value Creation Architectures for Smart Manufacturing", Production and Operations Management Society (POMS) 27th Annual Conference, Orlando, USA, May 9, 2016.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: „Preparing for Network Failures: Risk Assessment and Management in Value Creation Architectures", Production and Operations Management Society (POMS) 27th Annual Conference, Orlando, USA, May 9, 2016.
  • With Fabian Runge, Jade University and Prof. Dr. Oliver Eulenstein, Iowa State University, USA: „Identifying resource dependencies in large media-investor networks with graph-based algorithms", Production and Operations Management Society (POMS) 27th Annual Conference, Orlando, USA, May 7, 2016.
  • With Dr. Sven-Ove Horst and Prof. Dr. Rita Rita Järventie-Thesleff, both Aalto University School of Business, Finland: „Strategic Engagement of Emergent Complexity in Traditional Print-Media Companies", XII. World Media Economics and Manangement Conference "Global Media and Local Entrepreneurs", New York, USA, May 3, 2016.
  • With Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: „Business Information Systems 4.0: Digital Transformation Challenges (Wirtschaftsinformatik 4.0: Herausforderungen durch digitale Transformation)", Hannover Messe 2016, April 27, 2016.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA and Fabian Runge, Jade University, Wilhelmshaven: „Graph-based Approaches for managing Cyber-physical Systems", Informs Annual Meeting, Philadelphia, USA, November 4, 2015.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA and Prof. Dr. Christoph Wunck, Jade University, Wilhelmshaven: „Revealing Power Structures through Novel Biclustering Approaches", Informs Annual Meeting, Philadelphia, USA, November 4, 2015.
  • „From The Apprentice to Shark Tank: The TV Business Models behind the Business Formats”, Nordmedia Conference “Media Presence – Mobile Modernities”, University of Copenhagen, Faculty of Humanities, Copenhagen, Denmark, August 14, 2015.
  • With Dr. Urike Rohn, Arcanda University, Finnland: „Chasing the Changes: Media Brand Communication in facebook”, Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, USA, August 7, 2015.
  • With Tim Chr. Hasenpusch, Jade University, Wilhelmshaven: „Multi-Platform Television and Business Models: A Babylonian Clutter of Definitions and Concepts”, Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, USA, August 6, 2015.
  • With Hendrikje Brüning, Jade University: „Attention, Crowd: We Need Your Money! Start Ups‘ Communicative Appearances on Crowdfunding Platforms”, Global Communication Association Conference, Berlin: July 17, 2015.
  • With Fabian Runge, Jade University: „Implementation of Social Media as Knowledge Catalyst”, Global Communication Association Conference, Berlin: July 17, 2015.
  • With Hendrikje Brüning, Jade University, „Fasten your seatbelts! Innovative Airline Safety Videos teach Old Media New Communication Tricks “International Symposium on Media Innovations”, Brussels, Belgium: June 2, 2015.
  • „Celebrities in the Shark Tank: Co-Branding Strategies for Media Products”, international Conference of the European Media Management Association (emma) ‘Development and Sustainability in Media Business’, University of Hamburg, Hamburg: May 28, 2015.
  • „Apocalypse Now?! Issues Management in Times of Social Listening“, Conference "Reaching Audiences: Media Management & Big Data Analytics", Texas Tech University, Lubbock, USA: April 7, 2015.
  • With Dr. Kati Förster und Dr. Katharina Kleinen-von Königslöw, University of Vienna, Austria: „Media brands as symbolic resources: An audience-centered approach”, Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Montreal, Canada, August 8, 2014.
  • With Prof. Dr. Christoph Wunck, Jade University: „In Search of Media Quality in converging Environments: Towards a Total Quality Approach of Media Management“ international Conference of the European Media Management Education Association (emma) ‘Media Convergence and Multi-Platform Strategies’, Tartu University and Baltic Film and Media School at Tallinn University (BFM), Tallinn, Estonia: June 13, 2014.
  • „Multi-platform Content Transposition Strategies“ international Conference of the European Media Management Education Association (emma) ‘Media Convergence and Multi-Platform Strategies’, Tartu University and Baltic Film and Media School at Tallinn University (BFM), Tallinn, Estonia: June 12, 2014.
  • „Transforming Safety in Cyberspace: Passenger Announcements off the Ground”, 9th Global Conference - Cybercultures - Exploring Critical Issues, Lisbon, Portugal, May 14, 2014.
  • With Prof. Dr. Petra Oesterwinter, University of Applied Sciences Dortmund, „Taxation and Corporate Innovation: Examining the patterns and determinants of the complex structures of multi-national media companies“, third International Symposium on Media Innovations”, University of Oslo, Oslo, Norway: April 25, 2014.
  • „Media Genre Innovation: Transposing Safety Videos into Viral Marketing Campaigns“ third International Symposium on Media Innovations”, University of Oslo, Oslo, Norway: April 24, 2014.
  • With Dr. Kati Förster, University of Vienna, Austria: „Media brands in a popular culture”, National Conference of the Popular Culture Association/ American Culture Association (PCA/ACA), Chicago, USA, April 18, 2014.
  • With Tim Chr. Hasenpusch, Jade University, Wilhelmshaven: „Konvergierende Technologien - Konvergierende Geschäftsmodelle: HybridTV und Multiscreen”, Think CROSS – Change MEDIA 2014 Conference at University Magdeburg-Stendal, Magdeburg: March 21, 2014.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA: „Big Guys and Big Data: Mining Shareholder Interaction Networks of Transnational Media Companies with Weighted Quasi-Bicliques”, Multikonferenz Wirtschaftsinformatik in Paderborn: February 24, 2014.
  • „Media Brands as Management Task”, international Workshop of the IPMZ-Institute of Mass Communication and Media Research in Cooperation with University of Vienna, Department of Communication, “The Evolution of Media Branding - Locating an Interdisciplinary Research Area”, University of Zurich, February 6, 2014.
  • With Prof. Dr. Christoph Wunck, Jade University: „Quality Management of digital Products: What Media Managers can (should) learn from Engineers (Qualitätsmanagement digitaler Medienprodukte: Was Medienmanager von Ingenieuren lernen können (sollten))”, Annual Meeting DGPuK-Division Media Economics (Jahrestagung der DGPuK-Fachgruppe Medienökonomie), Salzgitter, November 15, 2013.
  • With Dr. Kati Förster, University of Vienna, Austria: „Media brands in a popular culture: towards an audience-centered approach”, Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington D.C., USA, August 8, 2013.
  • Opening Presentation: „Exploration vs. Exploitation: Transforming Media Organisations in Uncertain Times“ international Conference of the European Media Management Education Association (emma) ‘Digital Transformations and Transactions in Media Industries’, Bournemouth University, Bournemouth, UK: June 13, 2013.
  • „The Couch Potato goes Mobile: Business Models behind Hybrid TV“ international Conference of the European Media Management Education Association (emma) ‘Digital Transformations and Transactions in Media Industries’, Bournemouth University, Bournemouth, UK: June 13, 2013.
  • With Dr. Ulrike Rohn, University of Tartu, Estonia: „Still a long way to go: Media Branding in Social Network Sites”, 8th Global Conference - Cybercultures - Exploring Critical Issues, Prague, Czech Republic, May 15, 2013.
  • „The amazing strength of the weakest links: Transforming media value-creation chains into value-adding webs”, 6th Conference of the International Media Management Academic Association (IMMAA), Lisbon, Portugal, May 3, 2013.
  • „Reaching the Couch Potato: Benefits and Challenges of Hybrid TV”, The second International Symposium on Media Innovations + Private Television conference, Brussels, Belgium, April 19, 2013.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA: „Who are the big guys? Investigating power structures of international media finance networks”, international Conference “Internet, Politics, Policy 2012: Big Data, Big Challenges?“ of the Oxford Internet Institute (University of Oxford) onsammen mit dem European Consortium of Political Research, Oxford, UK: September 20, 2012.
  • „Hybrid Organisational Strategies for Media Organisations: Advancing Media Management Theory”, international Strategy Workshop „Strategy Work in the Media — Building Practically Relevant Theory”, Jönköping International Business School, Jönköping, Sweden: September 13, 2012.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA: „Analysing shareholder networks of transnational media companies with innovative graph-based methods”, 11th World Congress of the International Federation of Scholarly Associations of Management (IFSAM), University of Limerick, Ireland: June 28, 2012.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA: „Who is pulling the Strings behind the Scenes? Analysing Media Finance Networks with innovative graph-based Methods”, X. World Media Economics and Management Conference, Thessaloniki, Greece: May 24, 2012.
  • „Gold Rush 2.0? Crowdsourcing in social media networks”, 7th Global Conference - Cybercultures - Exploring Critical Issues, Prague, Czech Republic, May 3, 2012.
  • „Organising for the Network Society: Challenges and Opportunities for Media Companies”, international Midwinter-Conference of the Association of Education in Journalism and Mass Communication (AEJMC), Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman (OK), USA: March 3, 2012.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA: „Navigation in stormy times: Analysing finance networks of media companies with innovative graph-based methods”,, international Midwinter-Conference of the Association of Education in Journalism and Mass Communication (AEJMC), Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman (OK), USA: March 3, 2012.
  • „Organising for successful Media Brand Communication: Challenges and Solutions“ international Conference of the European Media Management Education Association (emma) ‘What’s so special about Media Management?’, Corvinus University, Budapest, Hungary: February 11, 2012.
  • With Prof. Dr. Petra Oesterwinter, University of Applied Sciences Dortmund, „Taxation and Representation: Examining the patterns and determinants of the complex structures of multi-national media companies “ international Conference of the European Media Management Education Association (emma) ‘What’s so special about Media Management?’, Corvinus University, Budapest, Hungary: February 11, 2012.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA: „Life in the Fast Lane: Analysing corporate communication networks with innovative graph-based methods to prepare for crisis situations”, international Conference “International Conference on Crisis Communication: Communicating Crisis in an Age of Complexity”, ASB Centre for Corporate Communication, Aarhus School of Business and Social Sciences, Aarhus University, Aarhus, Denmark: October 7, 2011.
  • With Dr. Ulrike Rohn, University of Tartu, Estonia: „New Game - New Rules? Media Branding in Social Networks”, international Conference “Between authenticity and image: managing media brands in a transforming landscape”, ausgerichtet vom Institute for Journalism and Communication Science, University of Vienna, Vienna, Austria: September 23, 2011.
  • „The next Revolution in Broadcast News Media? The Case of Hybrid TV”, international Conference The New Landscape of Global Communication, School of Journalism and Communication of Renmin University of China and the China Media Centre of the University of Westminster, Beijing, China: July 3, 2011.
  • „Too crowded or not crowded enough? The Challenges and Risks of Crowd Sourcing in Social Media”, international Conference The New Landscape of Global Communication, School of Journalism and Communication of Renmin University of China and the China Media Centre of the University of Westminster, Beijing, China: July 2, 2011.
  • „Marketing of New Media or New Media Marketing? Leveraging Media Brands through Social Media Networks” international Conference der European Media Management Education Association (emma) Restructuring and reorientation: Global and local media after the recession, Faculty of Journalism at Lomonosov Moscow State University, Moscow, Russia: June 11, 2011.
  • With Prof. Dr. Oliver Eulenstein, Iowa State University, USA, „The way to treasure island: Analysing finance networks of media companies using innovative graph-based methods“ international Conference of the European Media Management Education Association (emma) Restructuring and reorientation: Global and local media after the recession, Fakulty of Journalism at Lomonosov Moscow State University, Moscow, Russia: June 10, 2011.
  • „Conversing with and commercially controlling the customer – The use of social media networks in corporate communication”, 6th Global Conference - Cybercultures - Exploring Critical Issues, Prague, Czech Republic, March 12, 2011.
  • „Going Native?! - Adaptation of Corporate Communication to Social Technologies and the Changing Usage Habits of the Audience”, Symposium of the Centre for Adaptations, Adaptations and the New Technologies, Faculty of Humanities, De Montfort University, Leicester, UK, January 25, 2011.
  • „Marketing Communication 2.0: Leveraging Multimedia Brands through Social Media Networks”, XXV. International Conference of Communication, Business Models for a digital Economy: The Value of Contents, Pamplona, Spain, November 26, 2010.
  • „Vox Populi - The Application of Social Media in Political Campaigning”, Conference of the International Political Science Association RC 22 - Research Committee for Political Communication, Loughborough, UK, November 4, 2010.
  • „Who’s afraid of the Future? Effects of Changes in Technology and Media Usage on the Competitive Landscape and Strategies of the Media”, MediAsia 2010, The Asian Conference on Media & Mass Communication, Osaka, Japan, October 30, 2010.
  • „Political Campaigning 2.0: Are grassroots activation strategies and citizen participation the new scheme to win elections?” 3. European Communication Conference, ECREA 2010, Hamburg, October 12, 2010.
  • „Who ate my cake? Changes in the competitive landscape and potential strategies of the news media” IX. World Media Economics and Management Conference, Bogotá, Colombia: June 4, 2010.
  • „Election 2.0: How to use cyber platforms to win the US presidential elections - An investigation into the changing communication strategies of election candidates“ globalen Conference on Cybercultures von Interdisciplinary.Net, Salzburg, Austria: March 12, 2010.
  • „Changing the rules or ruling the change? Effects of citizen journalism on the competitive landscape and the business models of the news media“ international Conference der European Media Management Association (emma), London, UK: February 5, 2010.
  • „Business Communication 2.0: Lessons companies can learn from the communication strategies of the US presidential candidates“ international Conference 3rd International Colloquium on Business & Management (ICBM)/2nd International Conference on Business & Management Education (ICBME), Bangkok, Thailand: January 27, 2010.
  • „An economic and communicative investigation into the application of interactive citizen networks in the communication strategies of the US presidential candidates“, international Conference on Communication, Cognition and Media, Catholic University of Portugal, Braga, Portugal: September 24, 2009.